About Us

Pastel was born out of sheer love for the fashion world and fashion styling. Our founder, Priyanka Chokhani, studied Finance but her artistic mind was always in the pursuit of doing something creative. Being an ardent follower of the fashion industry, styling came to her naturally and she would often design clothes for herself and her loved ones. Priyanka is a self taught designer and starting a professional career in designing was a big leap but, it was definitely something she was passionate about doing.
At Pastel, our simple guiding motto is “wear today, wear tomorrow, wear forever.” We are here to offer you an array of clothing options to suit your different requirements, from traditional to western and modern to classic. While we like to keep up with trends, our fabrics and designs are chosen to create pieces that are not just comfortable to wear but also something that you will reach out for on more than one occasion. All our pieces are made on order, hence, when a Pastel package arrives at your doorstep you can be sure that that piece was curated just for you.
We at Pastel are here to weave stories of timeless elegance!